Don’t mention him

In all the horribleness of POTUS, one of our biggest issues is how to publicly challenge his horror without giving him too much air time.

What are we to do when he tweets utter drivel, but dangerous utter drivel? How should we put out his bigotry and unkindness, his selfish narcissism without first drawing everyone to his words in the first place?

Any answers? Please. this is not rhetorical. We are in deep dark dog doo, and I have run out of wet wipes.